Digital Marketing Definitions

A branded link uses a domain or alias consistent with a brand. Understand its components, practical value, and security limits.

A call to action guides an audience toward the next step. Learn CTA examples, placement principles, and how to measure the result.

A conversion is a valuable action completed by an audience. Learn common examples, how it differs from a click, and how to define a goal.

Conversion rate is the percentage of an audience that completes a goal. Learn the formula, denominator choices, and how to compare results.

Conversion tracking records important actions after a campaign interaction. Learn the measurement flow, attribution, UTM tags, and link limits.

CTR is the ratio of clicks to impressions. Learn the formula, how to read it in context, and how relevance affects interpretation.

A custom domain lets short links use your brand's domain. Learn its benefits, DNS requirements, and maintenance considerations.

A deep link takes users to specific content inside an app. Compare custom schemes, web links, verified app links, and fallbacks.

A digital product is delivered or accessed electronically. Learn common types, fulfillment options, usage rights, and how s.id Shop can help.

A dynamic QR Code uses an intermediary URL so its destination can be managed after printing. Compare it with static QR Codes and analytics.

An impression counts how often content is displayed, not how many people see it. Learn how impressions relate to clicks, reach, and CTR.

A landing page is where an audience arrives after clicking a campaign. Learn its structure, relation to microsites, and optimization basics.

A link alias is a chosen name at the end of a short URL. Learn how it differs from a domain and how to choose a useful custom slug.

A link-in-bio page brings links, profiles, catalogs, and calls to action together. Learn why it remains useful across social platforms.

Link tracking measures clicks and traffic context. Learn how it differs from website sessions and how UTM tags and privacy fit in.

Understand what a microsite is, how it differs from a main website, and when a focused page works well for profiles and campaigns.

A protected link asks for verification before opening its destination. Learn how password links work, their limits, and safer sharing practices.

A payment link opens a checkout or payment page. Learn how it works, which details should be clear, and how it differs from a regular short link.

Learn what a QR Code is, how scanners read its data, and the basic design practices that keep a code readable on screens and in print.

QR error correction can recover some data when a symbol is dirty or damaged. Learn levels L, M, Q, and H and their design tradeoffs.

The quiet zone is the empty margin around a QR Code that helps scanners separate the symbol from surrounding artwork. Learn the practical rule.

QRIS is Indonesia's national QR payment standard. Learn how it differs from marketing QR Codes and how it relates to payment links.

A redirect URL sends a request from one address to another. Learn about HTTP status codes and the role of redirects in short links.

A referrer identifies a page that sent a visit, but it may be missing because of privacy policies or apps. Learn how it differs from UTM tags.

Smart Redirect selects link destinations using conditions such as device, country, language, or time. Learn how to design a safe fallback.

A static QR Code stores its final data directly in the symbol. Understand its benefits, limitations, and when to choose one.

Traffic-source data explains where visitors came from and through which channel. Learn source, medium, campaign, referrers, and UTM use.

A unique click is a deduplicated click metric. Learn how it differs from total clicks, the limits of identification, and how to read it.

Learn how URL shorteners work, why people use short links, and what to consider when measuring and managing shared links.

UTM parameters identify sources, media, and campaigns in a URL. Learn their structure, examples, and consistent naming practices.