Official s.id brand assets for media and press coverage.
Logo
Main Logo
Complete logo with symbol and text
Dark Logo
Logo for light backgrounds
Text Only Logo
Text logo without symbol
Brand Colors
Primary Red
Main brand color
HEX: #BF4040
RGB: 191, 64, 64
CMYK: 0, 66, 66, 25
Secondary Orange
Accent color
HEX: #FFB696
RGB: 255, 182, 150
CMYK: 0, 29, 41, 0
Usage Guidelines
Do's
Use logo with sufficient clear space
Minimum equal to the height of the letter "s" around the logo
Maintain original logo proportions
Resize proportionally
Use on contrasting backgrounds
Colored logo on light backgrounds or vice versa
Minimum size 120px for digital
For print minimum 25mm
Don'ts
Do not change logo colors
Use official versions provided
Do not rotate or distort
Logo must be in normal position
Do not use on busy backgrounds
Avoid complex patterns or images
Do not add effects
No shadows, outlines, or other effects