What Is a Custom Domain for Short Links?
A custom domain uses an organization's own domain name for short links so the sender's identity appears more consistently.
A custom domain for short links means using a domain or subdomain you manage as the shortener address. Instead of sharing the service's domain, a brand can use a format such as go.brand.id/promo or links.brand.id/event.
A branded domain helps an audience recognize who shared the link and keeps identity consistent across channels. It does not automatically make every destination safe or trustworthy. The owner remains responsible for the destination content, account access, domain renewal, and DNS configuration.
What You Need
- A domain or subdomain you can manage
- Access to DNS settings at the registrar or DNS provider
- The record values supplied by the short-link service
- Domain verification and HTTPS certificate issuance
- A maintenance plan that prevents the domain from expiring
Recommended Practices
Use a dedicated subdomain so short-link settings stay separate from the main website. Choose a recognizable name, protect the management account with strong authentication, and document ownership when a team or agency maintains it. DNS changes may take time to propagate. Follow the verification status shown in the dashboard, and do not remove records until you understand the effect.
Explore the s.id URL shortener and custom-domain features.
Reference
Related Terms
What Is a Branded Link?
A branded link uses a domain or alias consistent with a brand. Understand its components, practical value, and security limits.
What Is a Link Alias?
A link alias is a chosen name at the end of a short URL. Learn how it differs from a domain and how to choose a useful custom slug.
What Is a URL Shortener?
Learn how URL shorteners work, why people use short links, and what to consider when measuring and managing shared links.
