What Is a Redirect URL?
A URL redirect takes a visitor from the address they opened to another destination through a redirect response.
A URL redirect sends someone from one web address to another. When a visitor opens a short link, the server can return an HTTP redirection status with a Location header. The browser then requests the destination address listed in that header.
Common Redirect Status Codes
- 301 or 308 generally indicate a permanent move
- 302 or 307 generally indicate a temporary move
- The difference between 301/302 and 307/308 also involves whether the request method is preserved
A link owner should not select a status code only by guessing which one feels faster. Caching, HTTP methods, search indexing, and whether the destination may change all matter. For campaign links whose destinations can be updated, shortening services commonly manage the redirect response so the short address remains stable while the target changes in the dashboard.
Redirects in s.id
An s.id short link acts as an intermediary address for its destination URL. When Smart Redirect is enabled under an eligible plan, additional rules can choose different destinations for particular conditions. If no rule matches, the link uses its main destination.
Before sharing a link, open it on a real device, avoid unnecessary redirect chains, and make sure the final page uses HTTPS and matches the CTA promise. A redirect cannot repair a slow, unsafe, or unavailable destination page.
Create a short link with s.id.
Reference
Related Terms
What Is a URL Shortener?
Learn how URL shorteners work, why people use short links, and what to consider when measuring and managing shared links.
What Is Smart Redirect?
Smart Redirect selects link destinations using conditions such as device, country, language, or time. Learn how to design a safe fallback.
What Is a Deep Link?
A deep link takes users to specific content inside an app. Compare custom schemes, web links, verified app links, and fallbacks.
