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Glossary Term

What is a Microsite?

A microsite is a mini-website focused on a specific purpose, such as a marketing campaign, bio link, or product catalog.

A microsite is a small website that stands alone or is part of a main website, designed for a specific purpose.

Microsite vs Website

  • Scale: Microsite usually 1 page; website many pages
  • Purpose: Microsite one goal; website general info
  • Creation: Microsite in minutes; website takes time
  • Cost: Microsite often free/cheap

Common Uses

  • Link in Bio
  • Product launch pages
  • Digital event invitations
  • Digital business cards

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