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Definition

What is Click-Through Rate (CTR)?

Click-through rate (CTR) is the percentage of people who click a link after seeing it. It measures how effective your links, ads, or content are at driving action.

Click-through rate is calculated by dividing the number of clicks by the number of impressions, then multiplying by 100.

CTR Formula

CTR = (Clicks / Impressions) x 100

For example, if your link gets 50 clicks from 1,000 views, your CTR is 5%.

What is a Good CTR?

  • Email marketing: 2-5% is typical
  • Social media links: 1-3% is average
  • Bio link pages: 5-15% depending on audience
  • SMS campaigns: 10-20% is common

    • How to Improve CTR

  • Use branded, trustworthy short links
  • Write compelling call-to-action text
  • A/B test different link placements
  • Target the right audience
  • Use analytics to optimize over time

    • Related Terms

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    QR CodeLearn what QR codes are, how they work, and creative ways to use them for marketing. Complete guide to QR code technology.
    UTM ParametersUnderstand UTM parameters and how to use them to track marketing campaign performance in Google Analytics.

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