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Real-time insights • Data-driven decisions

Analytics That Actually Drive Growth

Deep insights into clicks, scans, conversions, and audience behavior. See who's clicking, from where, on what device, and when — so you stop guessing and start optimizing.

Microsite Builder Interface

Every metric you need to optimize campaigns

Comprehensive tracking built for marketers

Total Unique Visitors

Track total unique visitors over the lifetime of your links.

Advanced Analytics

Get deeper insights with advanced filtering and segmentation.

Date Range

View analytics for custom date ranges, up to 60 days.

Data Retention

Data retention up to 365 days depending on your plan.

Export CSV

Export your analytics data to CSV for further analysis.

Charts

Visualize your data with basic and advanced charting options.

Analytics that go deeper

s.id vs basic link analytics

Features.idBasic Tools
Total Unique VisitorsYesYes
Advanced AnalyticsYesNo
Date Range60 Days7 Days
Data Retention365 Days30 Days
Export CSVYesNo
ChartsAdvanceBasic

What is Link Analytics?

Link analytics is the process of tracking and measuring how people interact with your shortened links and microsites. It reveals where your visitors come from, what devices they use, and which links drive the most engagement.

With s.id analytics, you get deep insights including real-time click tracking, geographic breakdowns, device & browser statistics, and up to 365-day retention — so you can make smarter decisions about your content and campaigns.

Frequently Asked Questions about s.id Analytics

s.id tracks total clicks, unique visitors, referral sources, geographic location (country, city), device type (mobile/desktop/tablet), browser, and OS. Advanced plans include hourly breakdowns and CSV export.
Free plan retains data for 30 days. Paid plans retain data for up to 365 days, letting you compare month-over-month and year-over-year performance.
Yes. With s.id Pro and above, you can export your analytics data as a CSV file for further analysis in Excel, Google Sheets, or any BI tool.
Yes. Any UTM parameters appended to your s.id short links are captured and displayed in your analytics dashboard, making campaign attribution straightforward.
Absolutely. Every dynamic QR code created with s.id has the same full analytics as short links — including scan counts, locations, and device types.
s.id analytics is link-level and requires no code installation. It gives you click-by-click data on individual short links and QR codes, whereas Google Analytics tracks page-level behavior on websites you control.

More Analytics Use Cases

Unlock the full potential of your data with these guides

Use Case

Link Analytics for Data-Driven Marketers

Get deep insights into your marketing campaigns. Track clicks, referrer data, and geographic distribution in real-time.

Learn moreUse Case

Track Offline Campaigns with Precision

Measure the impact of your offline marketing. Use QR codes and short links to measure engagement from print, billboards, and events.

Learn moreUse Case

Social Media Attribution Made Easy

Accurately attribute traffic to specific social media posts and profiles. Understand which content drives the most value.

Learn moreUse Case

Enterprise-Grade Link Tracking

Scalable link tracking for large organizations. Team management, SSO, API access, and custom data retention policies.

Learn moreUse Case

Master Your UTM Tracking

Build and track UTM parameters easily. Visualize campaign performance by source, medium, and term automatically.

Learn moreUse Case

Real-Time Link Analytics

Monitor your traffic as it happens. Real-time monitoring for your short links and microsites. React instantly to traffic spikes and optimize high-converting

Learn more

Start making data-driven decisions

See exactly what's working and what's not — with real data, not guesswork.

No credit card required • Unlimited tracking • Real-time data