Know Which Links Earn Attention—and What to Improve Next
Review clicks, estimated unique visitors, and QR activity over time. Paid plans add referrer, approximate country, device, and browser insights; Growth and Scale add CSV export.
- Start free
- No credit card
- Analytics depth and history depend on your plan
From activity to action
Start With the Signal, Then Add the Context
Use core activity to spot a pattern, then bring in the plan-dependent detail that helps explain it.
Charts
Read click, visitor, and QR activity in clear charts designed to make changes over time easier to spot.
Total Unique Visitors
Paid plans show estimated unique visitors across the retained history available to that plan.
Advanced Analytics
Paid plans add referrer, approximate country, device, and browser breakdowns to explain click activity.
Date Range
Choose from the date range available to your plan: 7 days on Free and up to 60 days on paid plans.
Data Retention
Review up to 30, 180, or 365 days of retained analytics, depending on your plan.
Export CSV
Growth and Scale plans can export analytics as CSV for deeper analysis and reporting workflows.
What is Link Analytics?
Link analytics measures activity around shortened links and dynamic QR codes. It helps you compare clicks, estimated unique visitors, QR activity, and changes over time so you can see which links are earning attention.
s.id keeps the reporting depth plan-aware: core activity is available on Free, paid plans add referrer, approximate country, device, and browser context, and Growth or Scale adds CSV export. Link analytics measures engagement—not downstream conversions or customer identity.
Analytics Access by Plan
See exactly which reporting depth, history, and export options are included before you choose a plan.
| Feature | Free | Launch | Growth | Scale |
|---|---|---|---|---|
| Analytics | Yes | Yes | Yes | Yes |
| Advanced Analytics | No | Yes | Yes | Yes |
| Date Range | 7 Days | 60 Days | 60 Days | 60 Days |
| Data Retention | 30 Days | 180 Days | 180 Days | 365 Days |
| Total Unique Visitors | No | Yes | Yes | Yes |
| Export CSV | No | No | Yes | Yes |
Does s.id support UTM parameter tracking?
You can add UTM parameters when building a destination URL, then use those tags in a downstream analytics platform that reads them. The s.id dashboard reports link activity; it does not provide a dedicated UTM attribution report.
Frequently Asked Questions about s.id Analytics
Core analytics covers total clicks, estimated unique visitors, QR activity, and trends over time. Paid plans add referrer, approximate country, device, and browser breakdowns. Growth and Scale plans also include CSV export.
Put Link Analytics to Work
Explore practical, channel-specific ways to measure engagement without overstating what a click can prove.
Turn Link Activity Into Better Campaign Decisions
Compare link engagement over time with click, estimated unique visitor, QR, and plan-dependent audience insights from s.id.
Learn MoreAnalyticsConnect Offline Placements to Measurable Engagement
Use separate s.id links or QR codes for posters, packaging, events, and print placements, then compare recorded clicks and scans.
Learn MoreAnalyticsSee Which Social Links Earn Attention
Create distinct short links for social posts, profiles, and channels, then compare their recorded engagement in s.id Analytics.
Learn MoreAnalyticsBuild Cleaner UTM Links for Downstream Measurement
Add UTM parameters to a destination, shorten the tagged URL with s.id, and analyze campaign parameters in your downstream analytics platform.
Learn MoreAnalyticsUnderstand Where Link Attention Comes From
Review approximate country-level distribution for recorded link activity when advanced analytics is included with your s.id plan.
Learn MoreAnalyticsDesign Better Journeys With Device and Browser Context
Compare recorded device platform and browser activity for s.id links when advanced analytics is included with your plan.
Learn MoreMore guides you might need
Turn Every Shared Link Into a Learning Loop
Create your first trackable link free, learn where attention builds, and add deeper reporting when your campaigns need it.