What if none of my rules match?

The visitor goes to the link's default destination. Rules only ever add branches, they never take away the original path, so a link with rules is never more fragile than a link without them.

Can a single rule match on more than one thing?

Yes. One rule can combine device, country, browser language, and a time window. Every condition you set must match, so ‘Android visitors in the United States after 6 PM’ is one rule, not three.

Do my existing links still work the same?

Yes. A link with no rules behaves exactly as it always did. Rules are opt-in, per link, and removing them returns the link to a plain redirect.

Are blocked or expired links bypassed by a rule?

No. The destination a rule picks still goes through the same safety checks as any other s.id destination, including banned-domain and blacklist controls and the interstitial confirmation where it applies.

Do retargeting pixels wait for visitor consent?

No. Pixels configured for a link load when visitors open it; s.id does not add a consent gate. You are responsible for determining, disclosing, and collecting any consent your audience or markets require.

Smart Redirect

One link. The right destination for every visitor.

Route visitors by device, country, browser language, or time, without replacing the link you already shared.

Create a Smart Redirect Compare Growth and Scale

One link to share everywhere
Rules run in the order you choose
Default destination always stays as the fallback

Smart Redirect is included with Growth and Scale. Retargeting Pixel is included with Scale.

One s.id link routing visitors to four relevant destinations

How a smart redirect works

Order rules from most specific to broadest. s.id uses the first enabled match and keeps your default destination as the fallback.

1
Add your rules
Open any link in your dashboard and add a rule. Pick any mix of device, country, browser language, and a time window, then choose the destination that rule should send visitors to.
2
Put them in order
Drag rules into the priority you want. Order matters, because s.id checks them from top to bottom.
3
The first match wins
When someone opens your link, s.id walks the enabled rules in order and stops at the first one that matches the visitor. That rule's destination is where they go.
4
No match? Nothing breaks
If no rule matches, the link falls back to its default destination, exactly as it behaved before you added any rules.

Four ways to route a visitor

Use one condition on its own, or combine several in a single rule, every condition you set has to match before that rule applies.

By device

Match iOS, Android, desktop, or mobile visitors from their browser's user agent. The classic use: one link that opens the App Store on iPhone and Google Play on Android.

iOS · Android · Desktop · Mobile

By country

Match the visitor's country and send them to the right regional site, store, or price list. Country comes from the geolocation lookup already running on every s.id redirect.

ISO country codes

By browser language

Match the language the visitor's browser asks for and send them to the page written in it. This reads the browser's own language preference, which is separate from where the visitor is, useful when the language someone reads matters more than the country they're in.

Browser language codes

By time window

Give a rule a start time, an end time, or both. Outside that window the rule simply doesn't match, and the visitor continues to your default destination.

Absolute start / end times

Rule limits depend on your plan. Compare Growth and Scale for current limits. Compare Growth and Scale

Route every campaign to a more relevant destination

Use one durable link across ads, launches, QR codes, email, and product journeys—then tailor the destination to each visitor.

App downloads without a splash page

Print one QR code. iPhone visitors land in the App Store, Android visitors in Google Play, and anyone on a laptop sees your product page instead of a dead-end 'open this on your phone' screen.

Regional stores and pricing

Send US visitors to your US storefront, UK visitors to local pricing, and everyone else to a worldwide page—without publishing separate links.

Campaigns that switch over on cue

Set a time window so a link sends visitors to your launch page during the campaign, then quietly falls back to your evergreen page when the window closes, without you republishing anything.

One link that outlives the campaign

Because the short link never changes, the QR code you printed and the link in your bio keep working. You change where it points, not what you shared.

Advanced tracking

Retargeting pixels per link

Fire Meta Pixel, Google Analytics, or TikTok Pixel when a visitor passes through a link, configured per link, not site-wide.

Included with Scale

Meta PixelGoogle AnalyticsTikTok Pixel

You choose which links are tracked

Pixels are off until you turn them on, and they're set per link, so a campaign link can be tracked while the rest of your links stay untouched. Once a link has pixel tracking enabled, the pixels you configured load for every visitor who opens it, so make sure the tracking you add matches the disclosures and consent your own audience requires.

Always a way through

Links with a pixel show a brief branded interstitial before continuing. It includes a plain destination link, so a visitor with JavaScript disabled can still get where they were going.

Pixels are off by default and configured per link. You are responsible for disclosures and consent required for your audience and markets.

Clear rules, reliable fallbacks

Know how matching works before launch, and keep a default destination ready for every visitor.

01Time rules are fixed windows, not schedules

A time rule is an absolute start and end instant. It can't yet repeat, there's no 'every weekday from 9 to 5'. For a recurring pattern you'd set a new window each cycle.

02Country matching depends on the lookup

Country comes from the IP geolocation database on the redirect path. Coverage and accuracy follow that database, so treat country rules as a strong signal rather than a guarantee, and keep a sensible default destination behind them.

03Language is the browser's setting, not the country

A language rule reads the visitor's browser preference. A visitor in the United States using a Spanish-language browser can match a Spanish rule; use country rules when location is what matters.

04Rules follow your current plan

Smart Redirect is included with Growth and Scale, while Retargeting Pixel is included with Scale. Entitlement is checked when a link opens; without access, the default destination still works.

05A pixel adds a stop before the redirect

Turning on pixel tracking means the link shows a short interstitial so the pixels can load, instead of redirecting straight away. Leave the pixel off on links where the fastest possible hop matters more than the tracking.

Questions about smart redirects

The one higher in your list wins. s.id checks enabled rules from top to bottom and stops at the first match, so if you have a broad rule and a narrow one, put the narrow one above it.

Make one campaign link work harder

Create your link once, prioritize its routing rules, and keep a reliable default destination for everyone else.

Create a Smart Redirect Compare Plans

Start with one link. Upgrade to Growth when you are ready to add Smart Redirect rules.