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Definition

What are UTM Parameters?

UTM parameters are tags added to the end of a URL to track the effectiveness of online marketing campaigns.

Urchin Tracking Module (UTM) parameters are simple tags you add to a URL to track campaign performance.

The 5 UTM Tags

1. utm_source: Where the traffic comes from (e.g., facebook, google). 2. utm_medium: How the traffic arrives (e.g., cpc, email). 3. utm_campaign: The specific campaign name. 4. utm_term: Search keywords (optional). 5. utm_content: Specific ad content (optional).

Why Use Them?

They allow you to see exactly which marketing efforts are driving traffic and conversions in analytics tools.

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