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Definition

What are Branded Links?

Branded links are short URLs that use a custom domain name to associate the link with your brand.

A branded link is a shortened URL that adheres to your brand name, unlike generic short links.

Why Use Branded Links?

  • Trust: Custom domains look more trustworthy.
  • Brand Awareness: Every link promotes your brand.
  • Higher CTR: Branded links can increase click-through rates by up to 34%.

    • Examples

    Instead of `s.id/xyz`, a branded link looks like `yourbrand.com/promo`.

    Related Terms

    URL ShortenerLearn what a URL shortener is, how it works, and why businesses use them. Complete guide to link shortening technology.
    QR CodeLearn what QR codes are, how they work, and creative ways to use them for marketing. Complete guide to QR code technology.
    UTM ParametersUnderstand UTM parameters and how to use them to track marketing campaign performance in Google Analytics.

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