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Definition

What is Link Retargeting?

Link retargeting allows you to add retargeting pixels to your short links to build custom audiences.

Link retargeting is a technology that lets you add retargeting pixels (like Facebook Pixel or Google Ads tag) to your short links.

How It Works

When someone clicks your short link, they are added to your retargeting audience, even if the destination URL isn't your own website.

Benefits

  • Expand reach: Retarget users who click on third-party content.
  • Better targeting: Serve ads to highly interested users.
  • Increased ROI: improved ad performance.

    • Related Terms

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