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Definition

What is a Deep Link?

A deep link is a URL that directs users to a specific page or content within a mobile app, rather than just opening the app's home screen.

Deep links take users directly to specific content inside a mobile app, bypassing the home screen.

Types of Deep Links

  • Basic deep links: Open a specific app page if the app is installed
  • Deferred deep links: Redirect to app store if not installed, then open the target page after install
  • Contextual deep links: Carry data through the install process for personalization

    • Why Deep Links Matter for Marketing

  • Better user experience: Users land exactly where they should
  • Higher conversion rates: Reduce friction between click and action
  • App engagement: Drive users back into your app from external links
  • Attribution: Track which campaigns drive app installs and engagement

    • Related Terms

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    UTM ParametersUnderstand UTM parameters and how to use them to track marketing campaign performance in Google Analytics.

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