A custom domain is a domain or subdomain an organization controls and connects to a service. In link management, it replaces the service's default short domain in public URLs. For example, a team might publish go.example.com/update while the redirect and management workflow run through its link platform.
Custom Domain vs Custom Alias
The domain is the address before the slash. The alias is the path after it. A team can use a custom alias on the standard s.id domain without connecting its own domain, or combine a custom domain with readable aliases when the selected plan supports both. These capabilities can have different limits.
Setup Process
- Choose a domain or subdomain the organization owns.
- Confirm it is not already serving another required application.
- Add the DNS record specified by the link platform.
- Wait for DNS propagation and platform verification.
- Create and test a link on the new domain.
- Document renewal, DNS, security, and link ownership.
Exact record types and verification steps vary by provider. Follow the platform instructions instead of copying a generic DNS value from another service.
Operational Considerations
Keep domain registration active, protect registrar and DNS access, and establish who can change records. Choose a short name that remains useful beyond one temporary campaign. Avoid putting confidential information in aliases. Before migration, inventory existing links and plan redirects so printed materials, emails, and partner placements do not break.
How This Works in s.id
Custom domains are currently included with the global Growth and Scale plans, with plan-specific domain and page allowances. The account owner must control the domain and complete the required DNS setup. Short-link quotas, destination changes, analytics retention, and other entitlements remain separate, so verify the live subscription comparison before rollout.
Trust and Measurement
A familiar domain can improve recognition, but it does not guarantee clicks, deliverability, safety, conversion, or search performance. Measure link activity with consistent placements and use destination analytics, CRM, or commerce systems for downstream results.