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s.id vs Hootsuite (Ow.ly)

Is Ow.ly enough for your needs, or do you need a powerful standalone shortener? Compare them here.

Fast Facts

Dedicated Tool

No Social Sub Req

Detailed Analytics

Custom Branding

Featuress.idHootsuite (Ow.ly)
Custom Short Links
Create branded short links with custom aliases
Link Analytics
Track clicks, geographic data, and referrers
QR Code Generator
Generate QR codes for your links
Microsite Builder
Create mini websites without coding
Free Plan Available
Access basic features for free
Limited
API Access
Integrate with your applications via API
Custom Domain
Use your own domain for branded links
Team Collaboration
Work together with team members
Link Expiration
Set expiration dates for links
Password Protection
Protect links with passwords

Frequently Asked Questions

If you only need link shortening as part of social media scheduling, Hootsuite's Ow.ly works. But if you need dedicated link analytics, custom domains, microsites, or QR codes, s.id is the better choice β€” and it doesn't require a Hootsuite subscription.
Yes. s.id provides everything Ow.ly does (short links + basic analytics) plus branded domains, microsite builder, QR codes, and deeper click analytics β€” all without needing a Hootsuite subscription.

Ready to make the switch?

Start with a free account and experience the difference. No credit card required.