Learn Which Recorded Sources Send Link Traffic
Compare direct and recorded referrer activity to understand which sources introduce visitors to your links, while accounting for apps and privacy settings that may omit referrer data.
- Recorded Referrers
- Direct Activity
- Source Trends
- Paid Feature
Add recorded source context to your link decisions
Referrer analysis shows the source value recorded when a visitor opens a link and the client provides that information. It can help paid-plan users compare frequent referring destinations with direct activity and investigate which distribution channels deserve more attention.
A missing referrer does not prove that someone typed the URL or came from an unknown marketing channel. Mobile apps, copied links, redirects, browser policies, and privacy controls can omit or modify referrer information. Use distinct campaign links when source comparison must remain dependable.
Start With the Signal, Then Add the Context
Compare direct and recorded referral activity
Review the most frequent recorded source values
Account for missing referrers from apps and privacy controls
Access referrer detail on eligible paid plans
How It Works
- 1
Open advanced analytics
Choose a date window included with the paid plan and review the recorded referrer list.
- 2
Separate direct and recorded sources
Compare the distribution while remembering that direct can include activity whose referrer was not sent.
- 3
Cross-check campaign links
Use the known placement of distinct links to validate whether the source pattern is plausible.
- 4
Decide with downstream evidence
Combine attention signals with destination outcomes before moving budget or changing channel strategy.
Avoid false precision in traffic-source reporting
Recorded referrers are useful context, but they are not a complete customer-journey or attribution model.
Use separate links for critical channels
Channel-specific links preserve a deliberate comparison even when referrer headers are unavailable.
Document redirect chains
Intermediate redirects can affect which source value ultimately reaches the link service.
Investigate persistent changes
Look for repeated shifts over a meaningful period instead of reacting to a single unusual source.
Frequently Asked Questions about s.id Analytics
Direct can include visits where an app, copied link, redirect, browser, or privacy control did not provide a usable referrer value.
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