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QR Codes

QR Codes for Connected Marketing Campaigns

Give every offline campaign placement a direct route to the offer, content, or action built for that audience—and keep the destination manageable through one s.id link.

  • URL-based QR
  • Placement-level links
  • PNG download
  • QR traffic attribution

Make physical campaign placements part of the measurable journey

A campaign QR code can connect direct mail, posters, event graphics, packaging, retail displays, and out-of-home creative to the digital experience built for that audience. The strongest journey continues the promise made in the physical message: a product launch should open the launch page, an event placement should open the relevant registration or resource, and an offer should explain its terms before asking for action.

Create a dedicated s.id link for each placement when channel comparison matters. The QR workflow identifies visits that arrive through the generated code, while your landing page, commerce platform, or CRM remains the source for form submissions, purchases, and qualified outcomes. The current dashboard provides a high-resolution PNG; reusable color and logo templates and destination editing depend on the active plan.

Everything you need to connect print and digital

  • Connect physical media to a focused campaign page

  • Use distinct links to compare QR placements

  • Keep a readable short URL beside every code

  • Update eligible destinations within plan allowances

From s.id link to printed QR in four steps

  1. 1

    Map the offline-to-online promise

    Define what each audience saw in print and choose the landing page that continues the same message and action.

  2. 2

    Create placement-specific links

    Use distinct, recognizable aliases for channels or creative variants that your team needs to review separately.

  3. 3

    Add the code to final artwork

    Download the PNG, pair it with a specific call to action and short fallback URL, then test the production-size design.

  4. 4

    Review the complete funnel

    Use s.id for available QR-originated activity and the destination platform for leads, purchases, or other conversion records.

Campaign QR planning essentials

Treat the QR code as a channel entry point with its own message, placement, and measurement plan.

  • Keep the message continuous

    Repeat the offer or promise from the physical placement so visitors immediately know they reached the intended destination.

  • Label links by placement

    Separate a poster, mailer, booth, and package insert when your team needs to compare their QR-originated traffic.

  • Plan a durable fallback

    Print a readable short URL and assign an owner who will keep the destination accurate for the life of the campaign material.

QR Code Frequently Asked Questions

Create a separate s.id link for each placement you want to distinguish. Link Analytics can then show the available activity for those links without treating a visit as a completed conversion.

Give every physical touchpoint a clear next step

Create an s.id link, download its QR code, and connect offline attention to a destination your team can manage.

Create Your QR Code