Deep links take users directly to specific content inside a mobile app, bypassing the home screen.
Types of Deep Links
Basic deep links: Open a specific app page if the app is installed
Deferred deep links: Redirect to app store if not installed, then open the target page after install
Contextual deep links: Carry data through the install process for personalizationWhy Deep Links Matter for Marketing
Better user experience: Users land exactly where they should
Higher conversion rates: Reduce friction between click and action
App engagement: Drive users back into your app from external links
Attribution: Track which campaigns drive app installs and engagement