A deep link is a URL that navigates users directly to a specific screen or content within a mobile app, rather than the app's home screen. For example, a link that opens directly to a Shopee product listing or a specific TikTok video is a deep link.
Types of Deep Links
- Standard deep links, work only if the app is already installed
- Universal links, work on both web and app
- Deferred deep links, work even if the app isn't installed yet
Why Deep Links Matter
Deep links improve user experience by reducing the steps needed to reach content. They're widely used in email marketing, social media campaigns, and paid ads to drive better conversion rates.