Ano ang Click-Through Rate (CTR)?

Click-Through Rate (CTR) is the ratio of clicks on a link to the number of impressions (views). It's calculated as:

CTR = (Total Clicks ÷ Total Impressions) × 100%

What's a Good CTR?

• Google Ads: average 3–5%
• Email marketing: average 2–5%
• Social media posts: average 1–3%

How to Improve Your CTR

1. Write compelling, relevant headlines
2. Use professional short URLs (avoid long, ugly links)
3. Add a clear call-to-action (CTA)
4. A/B test your ad copy and visuals
5. Match your message to your target audience