What is a Custom Domain for Short Links?

A custom domain (also called a branded domain or vanity domain) replaces the default shortener domain with your own.

Why Use a Custom Domain?

Brand recognition: Every link promotes your brand

Higher trust: Users are more likely to click branded links

Better CTR: Branded domains can significantly improve click-through rates

Professional appearance: Consistent branding across all touchpoints

How to Set Up a Custom Domain

1. Purchase or choose a domain you own 2. Configure DNS settings (usually a CNAME record) 3. Connect the domain in your link management platform 4. Start creating branded short links

Best Practices

Keep the domain short and memorable

Use a subdomain like links.yourbrand.com or go.yourbrand.com

Match your primary brand for consistency