Click Data for Social Media Evaluation
Use clicks and visit patterns from s.id links as campaign inputs. Combine them with ad costs, revenue, or conversions from relevant platforms to calculate ROI.
- s.id provides click data
- ROI needs costs and outcomes
- No automatic ROI calculator
- No automatic conversion attribution
How It Works
- 01
Separate Campaign Links
Use different s.id links so each campaign's clicks can be compared.
- 02
Collect Costs and Outcomes
Get ad costs, revenue, or conversions from the platform that is their source of truth.
- 03
Calculate and Evaluate
Combine click data with costs and business results to calculate ROI in your chosen tool.
Benefits
- Compare clicks across campaign links
- Review traffic patterns by period
- Combine s.id data with costs and business results
- Support manual channel evaluation
Frequently Asked Questions
Does s.id calculate campaign ROI automatically?
No. s.id provides click data that you can combine with costs and business outcomes from other platforms.
Is one click the same as one conversion?
No. A click only indicates a visit through the link; conversion requires evidence from a website, store, CRM, or destination platform.
Sample data, not user data
Clicks by campaign link
Combine costs and outcomes
Click data as an ROI input
Calculate ROI in another tool
Data Boundaries to Understand
Keep these boundaries in mind so you interpret the data according to what the product measures.
- s.id does not provide an ROI calculator that automatically connects ad spend with revenue.
- A click is a traffic signal, not proof of a purchase, chat, lead, or conversion without destination data.