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Definisi

What is a Deep Link?

A deep link is a URL that directs users to a specific page or content within a mobile app, rather than just opening the app's home screen.

Deep links take users directly to specific content inside a mobile app, bypassing the home screen.

Types of Deep Links

  • Basic deep links: Open a specific app page if the app is installed
  • Deferred deep links: Redirect to app store if not installed, then open the target page after install
  • Contextual deep links: Carry data through the install process for personalization

    • Why Deep Links Matter for Marketing

  • Better user experience: Users land exactly where they should
  • Higher conversion rates: Reduce friction between click and action
  • App engagement: Drive users back into your app from external links
  • Attribution: Track which campaigns drive app installs and engagement

    • Istilah Terkait

    URL ShortenerPelajari apa itu pemendek URL, cara kerjanya, dan mengapa bisnis menggunakannya. Panduan lengkap teknologi pemendek link.
    QR CodePelajari apa itu QR code, cara kerjanya, dan cara kreatif menggunakannya untuk marketing. Panduan lengkap teknologi QR code.
    UTM ParametersPelajari apa itu UTM parameter dan cara menggunakannya untuk pelacakan kampanye. Kuasai UTM tagging untuk analitik marketing lebih baik.

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