What is Conversion Tracking?

Conversion tracking connects link clicks to business outcomes, showing you which campaigns actually drive results.

What Counts as a Conversion?

Purchase: Buying a product or service

Sign-up: Creating an account or subscribing

Download: Downloading an app, file, or resource

Form submission: Filling out a contact or lead form

Page view: Visiting a specific page

How Link-Based Conversion Tracking Works

1. Create a trackable short link with UTM parameters 2. Share the link in your campaign 3. Users click and complete the desired action 4. Analytics connect the click to the conversion 5. You see which campaigns drive the most ROI

Key Metrics

Conversion rate: Percentage of clicks that convert

Cost per conversion: How much each conversion costs

Attribution: Which link/campaign gets credit