Privacy Policy

Last Updated: 29 Jun 2022

This Privacy Policy describes the policies and procedures of S.id (“S.id”, “we” or “us”) for the collection, use, security, and disclosure of personal information about you. It also describes your choices regarding the use, access, deletion, and correction of your personal information.

1. Scope

This Privacy Policy explains how S.id treats the personal information it gathers when you use or access S.id (the “Site”) or the services, features, content, or applications offered by S.id (collectively with the Site, the “Services”), or when you view or interact with an S.id link (either our S.id links or one of our branded domains). This Privacy Policy also covers S.id’s treatment of any information about you that S.id’s customers share with S.id. This Privacy Policy does not apply to the practices of other businesses that S.id does not own or control, including other companies’ websites, services, and applications (“Third Party Services”) that you can access through the Services or to individuals that S.id does not manage or employ. We cannot take responsibility for the content or privacy policies of Third Party Services. We encourage you to review the privacy policies of any Third Party Services you access or use.

2. Information We Collect

S.id may collect personal information about you from the following sources, as described in this Privacy Policy, when you (i) register for the Site and the Services, through your user account with S.id, including registering through a third-party social networking service (your “Account”); (ii) use the Services; or (iii) view or interact with an S.id link (either our S.id links or one of our branded domains) on a third-party website. We collect the following types of information from you, some of which might be considered personal information under applicable law.

2.1 When You Register for an S.id Account

When you create an Account, we may collect personal information from you, such as your name, phone number, company name, industry, job title, company size, email address, and sign-in information. If you create an Account using your login information from a third-party account, such as Google or u.id, we will access and collect the personal information about you that the third-party account provides (which is based on your privacy settings with the third-party account), so that you can log into your account with us. We use your contact information to send you information about our Services and communicate with you about your Account, your activities on our Site, and Services and policy changes. You may unsubscribe from receiving certain types of these messages through your Account settings, although S.id reserves the right to contact you when we believe it is necessary, such as for administrative and account management purposes. Some features of the Services allow registered users to provide their own content to the Services, such as written descriptions of URLs, comments, images, and videos. Unless you request deletion of your personal information as described in this Privacy Policy, all content submitted by you to the Services may be retained by S.id, even after you terminate your Account, and may continue to be shared by third parties, as described in this Privacy Policy.

2.2 When You Create an S.id Link

One feature of the Services is the ability to create shortened uniform resource locators (URLs) of websites (“S.id Links”). Users can create S.id Links without registering for an account. When you create an S.id Link, S.id collects and stores both the original URL and the shortened URL and, if you are logged in to your Account, we will associate that information with your Account. S.id also collects and stores your IP address, your geolocation data (which we derive from your IP address), the time and date on which you shortened the original URL, and if you share an S.id Link on a social networking platform, the name of the platform and your link on that platform.

2.3 When You Interact With an S.id Link

S.id automatically collects personal information about the interaction (such as clicks or views) with every S.id Link created through the Services (either our S.id links or one of our branded domains) on a third-party website. This information includes, but is not limited to: (i) the IP address and location derived from the IP address; (ii) internet or other electronic network activity information like the referring websites or services; (iii) the time and date of each access; (iv) device settings, such as browser type, operating system, and language; (v) cookies, as described below, and mobile advertising identiﬁers and (v) information about sharing of the S.id Link on Third Party Services (collectively, “S.id Link Metrics”). As described in this policy, we use S.id Link Metrics to provide the Services, to understand and analyze how our Services are used and to identify trends, and detect, deter and prevent malicious, fraudulent, or unlawful activity. Please see the “Information We May Share” section of this Privacy Policy for a description of how we may share information we collect when you create, view, or interact with S.id Links.

2.4. Other Information We Automatically Collect

When you visit the Site, we automatically collect (i) your IP address and location derived from the IP address; (ii) internet or other electronic network activity information, like the referring websites or services; (iii) the time and date of each access; (iv) device settings, such as browser type, operating system, and language; and (v) cookie information. This type of data enables us and third parties authorized by us to ﬁgure out how often individuals use parts of the Site so that we can analyze and improve them. We may receive a conﬁrmation when you open an email from us. We use this conﬁrmation to improve our customer service. S.id may use third-party APIs and software development kits (“SDKs”) to provide certain functions in our Services.

2.5. Third-Party Services

Some features of the Services allow you to share your content and S.id Links through your accounts with Third Party Services such as Twitter. If you choose to connect S.id to such Third Party Services, we may collect information related to your use of those Third Party Services, such as authentication tokens that allow us to connect to your Third Party Service accounts. We will ask you for permission before you authorize our collection of this information. We will only use that information for the speciﬁc reason for which it was provided to us. We may also collect information about how you are using the Services to interact with those connected Third Party Services. Note that Third Party Services may have the ability to restrict the information that is provided to us based on the privacy settings of that account. To enable us to infer the location from the IP addresses of computers or devices that visit our website or click, view, or interact with S.id links as described in this policy, we receive IP-derived location information from our third-party service provider. We also receive the business contact information of our business customer contacts and prospects from our third-party service provider.

2.6 Cookies and Other Similar Technologies

S.id and its partners use cookies or similar technologies to analyze trends, administer the website, track users’ movements around the website, and gather demographic information about our user base as a whole. Cookies are pieces of text that may be provided to your computer through your web browser when you access a website. Your browser stores cookies in a manner associated with each website you visit. We use cookies to enable our servers to recognize your web browser and tell us how and when you visit our Site and use the Services through the web. S.id cookies also allow S.id to track when you have clicked on an S.id Link. Each click of an S.id Link is tracked using a unique identiﬁer assigned to you in one or more cookies stored by your web browser and associated with S.id. We may associate the unique identiﬁer in our cookies with the other information we automatically collect when you use the Services, as described above, including your IP address, S.id Links you click, S.id Links you create, and information with your Account if you have one. Most browsers have an option for turning off the cookie feature, which will prevent your browser from accepting new cookies, as well as (depending on the sophistication of your browser software) allowing you to decide on acceptance of each new cookie in a variety of ways. If you disable cookies, you will not be able to use some features of the Services. We do not currently recognize do-not-track signals. We partner with third parties to track utilization and behavior on the Site and to manage our advertising on other websites. Our third-party partners may use cookies, web beacons, pixel tags, or similar technologies in order to provide you with advertising based on your browsing activities and interests. If you wish to opt-out of interest-based advertising click here (https://preferences-mgr.trustarc.com/) or if located in the European Union click here (https://www.youronlinechoices.eu/). This Privacy Policy covers the use of cookies by S.id only and does not cover the use of cookies by any Third Party Services. S.id does not control when or how third parties place cookies on your computer, such as when you visit a website through an S.id Link. You can manage other companies’ cookies used for online advertising by visiting the Digital Advertising Alliance’s Consumer Choice Page (http://www.aboutads.info/choices/)

2.7. Opt-Out Mechanisms

You may ask S.id not to associate your web browser or IP address with visits to the S.id website or S.id Links that you create or click by clicking on the appropriate links below. If you would like to opt out of the S.id Links, please click on the opt-out choice for S.id Links below. This will install a cookie on your browser that instructs our servers not to associate your IP address and a browser with S.id Links you create, click, or view. If you clear your cookies in your browser, you will need to click on the opt-out choice again after each time you clear your cookies. To be clear, these cookie-based opt-outs must be performed on each device and browser that you wish to have opted out. Cookie-based opt-outs are not effective on mobile applications. However, on many mobile devices, application users may limit tracking via their device settings. Please note that if you use these opt-out mechanisms, we will still automatically collect the IP addresses of computers or mobile devices that click on or create S.id Links; we just won’t associate them with your browser or S.id account. Cookies on S.id Links: Click Here (https://s.id/a/optout) Cookies on S.id: Click Here (https://home.s.id/a/optout)

2.8. Note Regarding Children

We do not knowingly collect personal information from children. If we learn that we have collected personal information of a child under 13 (or older as required by applicable law), we will take steps to delete such information from our ﬁles as soon as possible.

3. How We Use Information

We use the personal information we collect for a variety of administrative and business purposes to:

operate our Site and provide the Services, process and complete any transactions, verify individual identity,
respond to inquiries, questions, and comments and provide customer and technical support, provide access to certain functionalities of our Services,
personalize and improve the Services and develop new products and services,
communicate with our current and prospective customers concerning our services, measure interest, and engagement in our Site and Services,
monitor and analyze usage and trends of the Site and Services,
provide services to our customers to allow them to understand how you interact with our Services and to help detect, deter and prevent malicious, fraudulent, or unlawful activity,
comply with any legal obligations, and enforce our terms and as otherwise described in this Privacy Policy.

3.1. Usage Across Devices

We may use the information we collect to make inferences that a unique individual has created or interacted with S.id links on different devices so that we can detect, deter and prevent malicious, fraudulent or unlawful activity and analyze how users use our Services. For example, if you created an S.id link on a computer connected to your residential WiFi network, and you soon thereafter clicked on an S.id link on a mobile device connected to the same WiFi network, we may infer that a single individual created and clicked on the S.id links because both events were associated with the same IP address in the same time period.

3.2. Other Legitimate Interests

We also may use personal information to pursue legitimate interests, such as direct marketing, research (including marketing research), network and information security, prevention of fraudulent, malicious and unlawful activities, or any other purpose disclosed to you at the time you provide personal information or allowed by law.

4. Information We Share

The Services are designed to help you share information with others. In addition, we provide Services to our Customers that use S.id Link Metrics. As a result, the following categories of personal information generated through your use of the Services are shared publicly or with the following categories of third parties for the business purposes described below.

4.1. S.id Links You Create

Much of your activity on and through the Services is public by default. For example, when you create an S.id Link, the original URLs you have shortened and the corresponding S.id Links are publicly available.

4.2 Account Information

Where permitted by law, if you register an S.id Account with an email address on a domain owned by an organization, (for example, an employer or educational institution where you have an email account), we may share your email address and information about your Account, such as the number of links you have created, with that organization to explore the organization’s interest in creating or managing an enterprise account or for related purposes.

4.3. Information We Share With Customers

We may share the personal information we collect as described in this Privacy Policy with our customers. When you create an S.id Link of one of our customer’s sites, the customer may be able to view the unshortened original URL, the date and time the S.id Link was created, the location where it was created as derived from your IP address, and aggregated information about clicks and views of the S.id Links, including the number of times the S.id Link was shared, whether or not it was viewed, comparison of that S.id Link’s performance to that of all S.id Links pointing to the same content, whether others are sharing an S.id Link to the same content, geographic regions where the content is being viewed, and identiﬁcation of social networks on which the S.id Links appear. In addition, we may share S.id Link Metrics with customers to help them detect, deter and prevent malicious, fraudulent, or unlawful activity.

4.4. Information You Elect to Share

When creating an S.id Link, you can share that S.id Link through Third Party Services. Any information that you elect to distribute through Third Party Services, such as a social network post you create, may then become accessible to users of those services. You can also access other Third Party Services through the Services, for example by clicking on links in the Statistics page for an S.id Link. We recommend that you review the terms of services and privacy policies of such Third Party Services that you access through the Services since S.id does not control and is not responsible for the privacy practices of these Third Party Services.

4.5. Information Shared with Service Providers

We may employ and contract with third parties to perform certain tasks on our behalf and under our direction (our “Service Providers”). We may need to share information about you with our Service Providers in order to fulfill certain business purposes, like providing our product with research and analytics on user behavior and providing advertising products and services to users, processing payments, and providing email marketing and support services. Our agreements with these Service Providers authorize them to use your information only as necessary to provide services to us. Transfers to subsequent third parties are covered by our agreements with our service providers.

4.6. Information Disclosed Pursuant to Business Transfers

We may transfer and/or provide information about our users in connection with an acquisition, sale of company assets, or other situation where user information would be transferred as one of our business assets. You will be notiﬁed via email and/or a prominent notice on our website. In such a case, the acquirer of S.id may continue to use your information as set forth in this policy or as otherwise allowed by law.

4.7. Information Disclosed for the Protection of S.id and Others

S.id may access, read, preserve, and disclose any information it collects when it has a good faith belief that doing so is reasonably necessary to (i) comply with a law, regulation, or compulsory legal request, including process from governmental law enforcement or national security agency, (ii) enforce the Privacy Policy or Terms of Service, including investigation of potential violations hereof, (iii) detect, deter, prevent or otherwise address malicious, fraudulent or unlawful activity, (iv) respond to user support requests, or (v) protect the rights, property or safety of S.id, its users and the public. This includes exchanging information with other companies and organizations for protection from malicious, fraudulent, or unlawful activity.

4.8. Information We Share With Your Consent

We will share information about you when you direct or otherwise instruct us to do so, such as when you share S.id Links or content with others through the Services, if you intentionally use or direct us or the Services to interact with third parties, or if we notify you that the information you provide will be shared in a particular manner and you provide such information (like sharing/posting it with a third-party service).