Privacy Policy

Last updated: August 14, 2025

This Privacy Policy explains the policies and procedures of s.id. ("s.id", "we" or "us") for the collection, use, security, and disclosure of personal information about you. It also describes your choices regarding the use, access, deletion, and correction of your personal information.

1. Scope

This Privacy Policy explains how s.id treats personal information collected when you use or access s.id ("site") or services, features, content, or applications offered by s.id including but not limited to URL shortening services, microsite, QR code generator, and s.id/shop (together with the site, "Services"), or when you view or interact with s.id links (either our s.id links or one of the branded domains using our services). This Privacy Policy also covers s.id's treatment of any information about you that is shared as an s.id user with s.id.

This Privacy Policy does not apply to other business practices not owned or controlled by s.id, including websites, services, and applications of other companies ("Third Party Services") that you may access through the Services or individuals who are not owned, managed, or employed by s.id. We encourage you to review the privacy policies of any Third Party Services you access or use.

2. Information We Collect

S.id may collect personal information about you from the following sources, as described in this Privacy Policy, when you (i) register for the Site and Services, through your user account with s.id, including registering through third-party social networking services (your "Account"); (ii) use the Services; (iii) view or interact with s.id links (either our s.id links or one of our branded domains) on third-party websites; or (iv) conduct transactions through s.id/shop as a Seller or Buyer. We collect the following types of information from you, some of which may be considered personal information under applicable law.

2.1. When You Register for an S.id Account

When you create an Account, we may collect personal information from you, such as name, phone number, company name, industry, job title, company size, email address, and your login information. If you create an Account using your login information from a third-party account, such as Google and Apple Sign In, we will access and collect personal information about you provided by the third-party account (which is based on privacy settings with the third-party account), so you can log in to your Account with us. We use your contact information to send information about our Services and communicate with you about your Account, your activities on our Site and Services, and policy changes. You can unsubscribe from receiving certain types of messages through your Account settings, although s.id reserves the right to contact you when we believe it is necessary, such as for account administration and management purposes.

For Sellers on s.id/shop, we also collect:

  • Bank account information for payments

For Sellers on s.id/shop, we may collect:

  • Identity number (ID Card/Passport) for additional verification
  • Tax ID (NPWP) or valid tax documents
  • Complete address for tax and legal purposes
  • Additional business information as required by applicable regulations

Some features of the Services allow registered users to provide their own content to the Services, such as written descriptions of URLs, comments, images, videos, and product descriptions for s.id/shop. Unless you request deletion of your personal information as described in this Privacy Policy, all content you submit to the Services may be stored by s.id, even after you terminate your Account and may continue to be shared by third parties, as described in this Privacy Policy.

2.2. When You Create S.id Links

One of the features of the Services is the ability to create shortened uniform resource locators (URLs) of websites ("s.id link" or "s.id links"). Users can create s.id links without registering for an account. When you create an s.id link, s.id collects and stores the original URL and the shortened URL and, if you are logged in to your Account, we will associate that information with your Account. S.id also collects and stores your IP address, your geolocation data (which we derive from your IP address), the time and date when you shortened the original URL, and if you share the s.id Link on social networking platforms, the name of the platform and your link name on that platform.

2.3. When You Interact With S.id Links

S.id automatically collects personal information about interactions (such as clicks or views) with each s.id link created through the Services (either our s.id links or one of the domains using our services) on third-party websites. This information includes, but is not limited to: (i) IP address and location derived from IP address; (ii) internet or other electronic network activity information such as referring website or service; (iii) time and date of each access; (iv) device settings, such as browser type, operating system, and language; (v) cookies, as described below, and mobile advertising identifiers and (vi) information about sharing s.id Links on Third Party Services (collectively referred to as "s.id Link Statistics"). As explained in this policy, we use s.id Link Statistics to provide the Services, to understand and analyze how our services are used and to identify trends, and to detect, prevent, and deter malicious, fraudulent, or unlawful activity. Please see the "Information We May Share" section of this Privacy Policy for an explanation of how we may share information we collect when you create, view, or interact with s.id Links.

2.4. When You Use s.id/shop

As a Buyer: When you make a purchase on s.id/shop, we collect:

  • Full name and contact information
  • Email address for transaction confirmation
  • Payment information (processed through secure third-party payment gateways)
  • Transaction and purchase history
  • Communication with Sellers through the platform
  • Reviews and ratings you provide

As a Seller: In addition to the verification information mentioned in section 2.1, we also collect:

  • Information about products you sell
  • Sales and revenue data
  • Communication with Buyers
  • Store performance information

And we may collect:

  • Data for tax reporting as required by regulations

2.5. Other Information We Collect Automatically

When you visit the Site, we automatically collect (i) your IP address and location derived from your IP address; (ii) internet or other electronic network activity information, such as referring website or service; (iii) time and date of each access; (iv) device settings, such as browser type, operating system, and language; and (v) cookie information. This type of data enables us and third parties authorized by us to know how often individuals use parts of the Site so we can analyze and improve it.

For s.id/shop, we also collect:

  • Product search patterns
  • Products viewed or added to shopping cart
  • Time spent on product pages
  • Interactions with s.id/shop features

We may receive confirmation when you open email from us. We use this confirmation to improve our customer service.

S.id may use third-party APIs and software development kits ("SDKs") to provide certain functions in our Services, including payment gateways for s.id/shop.

2.6. Third Party Services

Some features of the Services allow you to share your content and s.id Links through your account with Third Party Services such as Twitter. If you choose to connect s.id to such Third Party Services, we may collect information related to your use of those Third Party Services, such as authentication tokens that allow us to connect to your Third Party Service accounts. We will ask your permission before you authorize this information collection by us. We will only use that information for the specific reasons given to us. We may also collect information about how you use the Services to interact with those connected Third Party Services. Note that Third Party Services may have the ability to limit the information provided to us based on your privacy settings on those accounts.

For s.id/shop:

  • We use third-party payment gateways to process payments securely
  • Credit/debit card information is not stored directly by S.id
  • We may use third-party identity verification services for KYC/AML

To enable us to infer location from the IP address of computers or devices visiting our website or clicking, viewing, or interacting with s.id Links as described in this policy, we receive IP-derived location information from our third-party service providers. We also receive business contact information from our business customer contacts and prospects from our third-party service providers.

2.7. Cookies and Similar Technologies

S.id and its partners use cookies or similar technologies to analyze trends, manage the website, track user movements around the website, and to gather demographic information about our user base as a whole.

Cookies are pieces of text that may be provided to your computer through your web browser when you access a website. Your browser stores cookies in a way that is associated with each website you visit. We use cookies to enable our servers to recognize your web browser and tell us how and when you visit our Site and use the Services through the web.

S.id cookies also enable s.id to track when you click s.id Links. Each s.id Link click is tracked using a unique identifier assigned to you in one or more cookies stored by your web browser and associated with s.id. We may associate the unique identifier in our cookies with other information we automatically collect when you use the Services, as described above, including your IP address, s.id Links you click, s.id Links you create, and information with your Account if you have one.

For s.id/shop, cookies are also used for:

  • Storing items in shopping cart
  • Remembering search preferences and filters
  • Personalizing product recommendations
  • Shopping behavior analytics

Most browsers have an option to turn off the cookie feature, which will prevent your browser from accepting new cookies, as well as (depending on the sophistication of your browser software) allowing you to decide on acceptance of each new cookie in various ways. If you disable cookies, you will not be able to use some features of the Services. We do not currently recognize "do-not-track" signals.

We partner with third parties to track utilization and behavior on the Site, and to manage our advertising on other websites. Our third-party partners may use cookies, web beacons, pixel tags, or similar technologies to provide you with advertising based on your browsing activities and interests. If you wish to opt out of interest-based advertising, click here (https://preferences-mgr.trustarc.com/) or if located in the European Union, click here (https://www.youronlinechoices.eu/).

This Privacy Policy covers the use of cookies by s.id only and does not cover the use of cookies by any Third Party Services. S.id does not control when or how third parties place cookies on your computer, such as when you visit a website through s.id Links. You can manage other companies' cookies used for online advertising by visiting the Digital Advertising Alliance Consumer Choice Page (http://www.aboutads.info/choices/).

2.8. Opt-out Mechanisms

You can request s.id not to associate your web browser or IP address with visits to the s.id website or s.id Links you create or click by clicking the appropriate link below. If you want to opt out of s.id Links, please click the opt-out option for s.id Links below. This will install a cookie in your browser that instructs our servers not to associate your IP address and browser with s.id Links you create, click, or view. If you delete cookies in your browser, you must click the opt-out option again each time you delete your cookies. To be clear, this cookie-based opt-out must be performed on each device and browser you wish to opt out. Cookie-based opt-outs are not effective on mobile applications. However, on many mobile devices, application users can limit tracking through their device settings. Please note that if you use this opt-out mechanism, we will still automatically collect the IP address of the computer or mobile device that clicks or creates s.id Links; we just will not associate it with your browser or s.id account.

Cookies on s.id Links: Click Here (https://s.id/a/optout) Cookies on s.id: Click Here (https://home.s.id/a/optout)

For s.id/shop, opt-out will not affect:

  • Cookies necessary for shopping cart functionality
  • Cookies for transaction security
  • Cookies necessary to fulfill legal obligations

2.9. Note Regarding Children

We do not knowingly collect personal information from children. If we learn that we have collected personal information of a child under 13 years old (or older as required by applicable law), we will take steps to delete such information from our files as soon as possible. s.id/shop is only available to users aged 18 and over or those with valid guardian permission.

3. How We Use Information

We use the personal information we collect for various administrative and business purposes to:

  • operate our Site and provide the Services, process and complete any transactions, verify individual identities,
  • respond to inquiries, statements, and comments and provide technical and customer support, provide access to certain features of our Services,
  • personalize and improve the Services and develop new products and services,
  • communicate with our current and prospective customers about our services, measure interest and engagement in our Site and Services,
  • monitor and analyze usage and trends of the Site and Services,
  • provide services to our customers to enable them to understand how you interact with our Services and to help detect, prevent, and deter malicious, fraudulent, or unlawful activity,
  • comply with any legal obligations, and;
  • enforce our terms and as described in this Privacy Policy.

For s.id/shop specifically, we also use information to:

  • Facilitate transactions between Sellers and Buyers
  • Process payments and fund withdrawals
  • Prevent fraud and suspicious activities
  • Provide sales analytics for Sellers
  • Provide relevant product recommendations
  • Fulfill tax reporting obligations
  • Improve shopping experience
  • Conduct identity verification (KYC/AML) as required by regulations

3.1. Cross-Device Usage

We may use the information we collect to infer that a unique individual has created or interacted with s.id links on different devices so we can detect, prevent, and deter malicious, fraudulent, or unlawful activity and analyze how users use our Services. For example, if you create an s.id Link on a computer connected to your home WiFi network, and you immediately thereafter click an s.id Link on a mobile device connected to the same WiFi network, we may infer that one person created and clicked the s.id Link because both events are associated with the same IP address within the same time period.

For s.id/shop, this also helps:

  • Synchronize shopping cart across devices
  • Detect suspicious transactions from multiple devices
  • Seamless shopping experience

3.2. Other Legitimate Interests

We may also use personal information to pursue legitimate interests, such as direct marketing, research (including marketing research), network and information security, fraud prevention, malicious and unlawful activities, anti-money laundering for s.id/shop, or other purposes disclosed to you at the time you provide personal information or permitted by law.

4. Information We Share

The Services are designed to help you share information with others. In addition, we provide Services to our Customers who use them. As a result, the following categories of personal information generated through your use of the Services are shared publicly or with the following categories of third parties for the business purposes described below.

4.1. S.id Links You Create

Most of your activity on and through the Services is public by default. For example, when you create an s.id Link, the original URL you have shortened and the corresponding s.id Link are publicly available.

4.2. s.id/shop Information

Public Information:

  • Store name and Seller username
  • Product listings and descriptions
  • Product ratings and reviews (without reviewer personal data)
  • Sales count (optional, can be hidden)

Information Shared between Sellers and Buyers:

  • Name and Email for transaction purposes
  • Communication through platform messaging system
  • Product transaction information

Information NOT Shared:

  • Complete payment details
  • Phone numbers
  • Seller financial data to other Buyers

4.3. Account Information

If permitted by law, if you register for an s.id Account with an email address at a domain owned by an organization, (for example, a company or educational institution where you have an email account), we may share your email address and information about your Account, such as the number of links you have created, with that organization to explore the organization's interest in creating or managing a corporate account or for related purposes.

4.4. Information We Share With Customers

We may share personal information we collect as described in this Privacy Policy with our customers. When you create an s.id Link from one of our customer sites, the customer may be able to view the original unshortened URL, the date and time the s.id Link was created, its creation location derived from your IP address, and collected information about clicks and views of the s.id Link, including how many times the s.id Link was shared, whether it was viewed or not, comparison of s.id Link performance with all s.id Links pointing to the same content, whether others shared s.id Links to the same content, geographic regions where the content was viewed, and identification of social networks where the s.id Link appears. In addition, we may share s.id Link Statistics with users to help them detect, prevent, and deter malicious, fraudulent, or unlawful activity.

4.5. Information You Choose to Share

When creating an s.id Link, you can share that s.id Link through Third Party Services. Any information you choose to distribute through Third Party Services, such as social networking posts you create, can then be accessed by users of those services. You may also access other Third Party Services through the Services, for example by clicking a link on the Statistics page for an s.id Link. We suggest you review the terms of service and privacy policies of Third Party Services you access through the Services because s.id does not control and is not responsible for the privacy practices of these Third Party Services.

4.6. Information Shared with Service Providers

We may employ and contract with third parties to perform certain tasks on our behalf and under our direction (our "Service Providers"). We may need to share information about you with our Service Providers to fulfill certain business purposes, such as providing our products with research and analytics on user behavior and providing advertising products and services to users, processing payments, and providing email marketing and support services. Our agreements with these Service Providers authorize them to use your information only as necessary to provide services to us. Transfers to subsequent third parties are covered by our agreements with our service providers.

For s.id/shop, Service Providers include:

  • Payment gateways for payment processing
  • Identity verification services for KYC/AML
  • Cloud storage services for data storage
  • Analytics services for business insights
  • Tax services for reporting

4.7. Information Disclosed Pursuant to Business Transfers

We may transfer and/or provide information about our users in connection with an acquisition, sale of company assets, or other situation where user information would be transferred as one of our business assets. You will be notified via email and/or a prominent notice on our website.

In such cases, the s.id acquirer may continue to use your information as set forth in this policy or as permitted by law.

4.8. Information Disclosed for Protection of S.id and Others

S.id may access, read, preserve, and disclose any information it collects if it believes in good faith that such action is reasonably necessary to (i) comply with laws, regulations, or mandatory legal requests, including processes from government law enforcement or national security agencies, (ii) enforce the Privacy Policy or Terms of Service, including investigation of potential violations herein, (iii) detect, prevent, prevent or address malicious, fraudulent, or unlawful activity, (iv) respond to user support requests, or (v) protect the rights, property, or safety of s.id, its users, and the public. This includes exchanging information with other companies and organizations for protection from malicious, fraudulent, or unlawful activity.

For s.id/shop, this also includes:

  • Sharing information with tax authorities as required by legal obligations
  • Cooperation with anti-money laundering agencies
  • Disclosure for transaction fraud investigations
  • Sharing aggregated data (without personal identities) for industry reports

4.9. Information We Share With Your Consent

We will share information about you when you direct or instruct us to do so, such as when you share s.id Links or content with others through the services, if you intentionally use or direct us or the services to interact with third parties, or if we notify you that the information you provide will be shared in a particular way and you share that information (such as sharing/posting it with third-party services).

For s.id/shop:

  • When you as a Seller choose to display additional contact information
  • When you authorize integration with external platforms
  • When you participate in affiliate or referral programs

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. These measures include:

  • Data encryption in transit and at rest
  • Role-based access control
  • 24/7 security monitoring
  • Regular security audits
  • Security training for employees

For s.id/shop specifically:

  • End-to-end encryption for sensitive transaction data
  • Tokenization of payment information
  • PCI DSS compliance for credit card processing
  • Real-time fraud detection system
  • Encrypted transaction data backups
  • Multi-factor authentication for Seller accounts

However, no method of transmission over the internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee absolute security.

6. Data Storage and Retention

We retain your personal information for as long as necessary to provide the Services and for the purposes described in this Privacy Policy. Retention periods may vary depending on the type of information and how it is used. We consider the following factors:

  • How long the information is needed to provide the Services
  • Whether there is a legal obligation to retain the data
  • Whether retention is advisable for our legal position

Specific retention periods:

  • Account data: While account is active plus 1 year after closure
  • Shop transaction data: 7 years for tax and audit purposes
  • Access logs: 6 months for security
  • Marketing data: Until opt-out or 3 years of inactivity
  • Cookies: According to cookie type (session or persistent)

7. International Data Transfers

Your information may be transferred to, and processed in, countries other than the country where you reside. These countries may have data protection laws that are different from your country.

We take steps to ensure that your data is treated securely and in accordance with this Privacy Policy, including:

  • Using approved standard contractual clauses
  • Ensuring recipients have appropriate certifications
  • Only transferring data to countries with adequate levels of protection

8. Your Rights

Depending on your location, you may have certain rights regarding your personal information:

8.1. Right of Access

You have the right to request a copy of the personal information we hold about you.

8.2. Right to Correction

You have the right to request that we correct inaccurate information or complete incomplete information.

8.3. Right to Deletion

You have the right to request that we delete your personal information in certain circumstances.

8.4. Right to Restriction

You have the right to request that we restrict the processing of your personal information in certain circumstances.

8.5. Right to Portability

You have the right to request the transfer of your personal information to another organization or to you.

8.6. Right to Object

You have the right to object to the processing of your personal information in certain circumstances.

For s.id/shop:

  • Right to access your transaction history
  • Right to request deletion of reviews (with valid reasons)
  • Right to export your product data (for Sellers)
  • Right to deactivate store without deleting transaction history

To exercise these rights, please contact us at [email protected]. We will respond to your request within 30 days.

9. Children's Data Protection

Our Services are not intended for children under 13 years old (or the minimum applicable age in your jurisdiction). We do not knowingly collect personal information from children. s.id/shop specifically is only available to users aged 18 and over.

If you are a parent or guardian and become aware that your child has provided personal information to us, please contact us. If we learn that we have collected personal information from a child without verification of parental consent, we will take steps to delete that information.

10. Changes to Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.

For material changes that significantly affect your privacy rights:

  • We will provide email notification at least 30 days in advance
  • We will request explicit consent for certain changes
  • You will have the option to close your account if you disagree

We advise you to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when posted on this page.

11. s.id/shop Specific Privacy Policy

11.1. Financial and Payment Data

  • Credit/debit card information is processed by PCI-compliant third-party payment gateways
  • S.id does not store complete credit card numbers
  • Seller bank account data is encrypted and only used for withdrawals
  • Transaction history is stored for audit and tax purposes

11.2. Identity Verification (KYC)

  • KYC data is processed in accordance with anti-money laundering regulations
  • Identity documents are encrypted and stored securely
  • Access to KYC data is restricted to compliance team only
  • KYC data may be shared with authorities if required by law

11.3. Transaction Communication

  • Messages between Sellers and Buyers are monitored to prevent fraud
  • Communications are stored for 1 year after transaction completion
  • Personal contact information must not be shared outside the platform

11.4. Reviews and Ratings

  • Reviews are public but can use pseudonyms
  • S.id reserves the right to remove reviews that violate policies
  • Reviewer data is stored to prevent manipulation
  • Sellers cannot access reviewer personal data

11.5. Analytics and Insights

  • Sales data is aggregated for market insights
  • Competitor information is not shared individually
  • Industry trends and statistics may be published without identities
  • Sellers can only access analytics for their own stores

12. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us at:

Email: [email protected]

Data Protection Officer: [email protected]

Address:

PT. AIDI DIGITAL GLOBAL

Icon Business Park, Jl. BSD Raya Barat unit T05, Sampora, City, Kabupaten Tangerang, Banten 15345

For s.id/shop specific inquiries: Email: [email protected]

Response times:

  • General inquiries: 3-5 business days
  • Data access requests: 30 days
  • Privacy complaints: 24-48 hours for confirmation of receipt

By using S.id Services, you acknowledge that you have read and understand this Privacy Policy.